The Kreative Group

Resellers and Retailers are two distinct types of business partners who have a direct impact on the success of your brand. These business partners are ready to assist you in growing and are committed to your success.

A retailer is a B2C company that purchases products wholesalers and distributors or directly from brands in order to sell their products or services to customers. They might sell a variety of goods, such as shoes (Famous Footwear), outdoor gears like REI, Columbia Sportswear, and even candy, such as Lolli and Pops See’s Candy. Retailers can also specialize in certain industries, such as clothing (Pato’s Closet or Poshmark) as well as electronics (Best Buy or Target) and outdoor equipment.

Resellers, on the other hand, are individuals or businesses who resell their own inventory or private label products to the consumer. They are usually smart negotiators Resellers and Retailers who are able to locate the best suppliers for their product at the lowest cost and then sell them to consumers at a profit.

This model of business is extremely popular today, especially because of the popularity of online shopping platforms. Even brick and mortar businesses such as Home Depot Walmart and Target are reselling items. In addition to these businesses there are numerous online marketplaces which allow users to sell their products. This includes Facebook marketplace, Craigslist and even the well-known clothing site, Poshmark. Some of these online marketplaces may have restrictions on what you are able to resell and what you cannot.