The Kreative Group

By embracing fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Seglar has found a method to keep it is interlocking stones inside the hands of millions. It’s a model that other companies should certainly follow, says McKee.

Which wanted to 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden toys. It wasn’t until the following years that they started out using a fresh plastic-injection rounds machine to make plastic bricks, which soon gave them an advantage over their competition in the booming post-war market.

In 1949, they begun producing the bricks with studs built in to enable them to join together. This was a key iteration, making the bricks a lot more stable and sturdy. Later, in 1958, they manufactured a major improvement with the opening of what is known while the “stud and coupling system”, which will ensures that every Lego packet fits with any other brick. These two vital iterations happen to be why Lego sets made 40 years ago still interlock seamlessly with those produced today.

Through the years, Lego seems to have kept the finger in the pulse of pop lifestyle by joining up with big-name franchises just like Star Wars and Harry Potter. They have also appreciated the community of adults which might be fans of the brand, known as AFOLs (Adult Supporters of Lego), with a variety of sets such as Back to the https://lego-x.com/2020/01/16/lego-company-history-production-features/ Future DeLorean period machine and a set of female Nasa researchers.